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Stay Unique
Creativity and segmentation in its purest form.
Stay Unique
Stay Unique is a leading holiday home management company. The brand focuses on close, trusting and caring treatment with owners and guests, as well as with neighbors and fellow citizens.
Digital Project
eMascaró was commissioned to create an exclusive digital project that would transmit the new brand strategy, highlighting the company's differential values and value proposition. The new project was segmented to the two main audiences, to enhance the attraction of new owners and significantly increase sales through the direct channel.
Creativity and segmentation
eMascaró has created a leading project in its segment that stands out for its creativity, usability and persuasion in its different segments (Owner / Guest), significantly improving the different indicators of acquisition, retention and conversion. The destination was also promoted as an element of attraction.
Integrations and functionalities
Another objective was to provide Stay Unique with its own independent platform that would allow it to grow and manage the digital project through the integration of the VENTO® content manager. At the same time, a dynamic search engine was integrated with advanced filters with a map, intuitive tabs and a favorites system, a contextualized blog, a fee calculator for owners and reservations by webservice.
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