7 Portes

eMascaró has achieved the challenge of creating a modern and innovative digital project whose goal was to capture and convey the essence, tradition and history of the iconic 7 Portes restaurant, a gastronomic reference in the city of Barcelona that has been offering the best dishes of traditional Catalan and Mediterranean cuisine since 1836. A new website on which it has been necessary to alchemize the past with the present, black and white with color, tradition with avant-garde, always being faithful to the history and values of this legendary establishment.

eMascaró has conceptualized the initial microspot of the Home besides a photo shooting ad hoc for the new website, in addition to coloring old photos related to the restaurant. The goal?: To modernize and make more attractive the image of this emblematic restaurant, while maintaining its legacy and importance in the Barcelona gastronomic panorama. The result?: A nostalgic journey from the past to the present that covers almost two centuries of life in the city of Barcelona and causes a WOW effect on the visitor.

The new website of the 7 Portes restaurant has been custom developed, using our own CMS Vento®. A real-time booking engine has been integrated, as well as the menu which is managed by the restaurant itself, allowing more agility and flexibility when making any changes and keeping the customer up to date at all times. A custom-made online store has also been developed according to the restaurant's needs. Through this fully personalized e-commerce, the customer can purchase vouchers to give away gastronomic experiences, as well as different gourmet products.

eMascaró has also contributed to this digital project with a positioning strategy, as well as an interesting segmentation of landings aimed at different targets for different occasions that can be enjoyed at the 7 Portes restaurant.