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Gran View Apartments
An integrated digital project for these exclusive apartments in Madrid aimed at selected travelers and corporate clients.
Gran View Apartments
The objective of the Gran View project has been to define its digital strategy from scratch to present its new brand of exclusive tourist apartments and encourage direct sales.
Elegant, modern, and visual corporate branding
eMascaró created a graphical naming and branding strategy adapted to the corporate identity and values of the brand, which includes the brandbook, logos, claims, stationery and even merchandising and signage for the accommodations. All of this under the umbrella of a design with a look & feel adapted to the new graphical universe of Gran View Apartaments, which has also included the definition of corporate brand colors.
Our own versatile and agile CRM to manage
The development and design of this digital project includes our own CRM, as well as our Vento CMS. We integrated an external booking engine, a customer opinions manager, an availability search engine, a subscription button to the newsletter and different sections such as the Home with interactive slider, a custom designed and integrated Instagram wall, the segmentation of landings by audiences or the section "Discover Madrid", with recommendations to get to know the city.
More work to discover