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Eixample Clínic
The original digital project that helps future students discover their passion to start studying and integrate into the workforce, showcases the school's values and offers a WOW customer journey.
Eixample Clínic
Eixample Clínic is the vocational training school of the Clínic Barcelona campus. It is an accredited school by the Department of Education of the Generalitat de Catalunya that, for almost 20 years now, has been offering higher vocational training programs and self-titled courses, both in-person and online.
Strategic Information Architecture
The strategic architecture of the project primarily focuses on attracting students for higher education courses and self-titled courses. It also enables registration for open days through forms.
Imagination and Organic Design
The digital project unfolds the values and concepts of Eixample Clínic, with an organic design integrated into capsules of various sizes, which can be opened to reveal details. A novel interactive design of figures that expand across the screen and surprise the visitor.
Testimonial Videos and Graphic Resources
The project included the creation of storytelling videos to delve deeper into the information, narrated firsthand by the heads of various areas of Eixample Clínic. It also includes testimonial videos from students who have completed the courses, presentation videos of the courses by the respective course heads, and by the faculty, who are active physicians.