eAgora
Positioning and renewed image for the new online citizen participation platform.
eAgora is an online platform that allows people to create, join and participate in debates and citizen discussions. The platform has tools to vote, classify and tag debates. Additionally, users can earn points and medals for their active participation.
Brand platform
eMascaró created the brand platform with the definition of the positioning and storytelling for eAgora, accompanying it with a restyling of the logo, the look & feel and the web design. The style book for the entire project and its Design System was created, along with the definition of the color palette, button styles, fonts, among other graphic resources.
Web architecture
The web architecture was divided into segments from the beginning, offering clear and precise information for each target, whether public administrations or entities. Likewise, the service offering was divided according to the type of entities and the types of functionalities that can be contracted.
Social contribution
Additionally, eMascaró devised and produced eAgora TV, with the YouTube channel “Principles for Change,” which brings together a series of interviews with people seeking to make a positive difference in the world. Through this project, eAgora and eMascaró seek to contribute positively to the management of the social changes we are currently experiencing.