en

Get Involved

Start a WOW project

For organizations wanting to create an exceptional digital project that integrates strategy, creativity and technology

Boost your idea

For brilliant entrepreneurs who need a good travel companion.

Collaborate with us

We are looking for people with talent and passionate about the digital world.

Play

Tourism & Leisure

chic&basic

Transforming #Coolture into unique digital experiences. Original, daring and unique, these are chic&basic hotels.

CRM

UX/UI Design

eCommerce

Integrations

Challenge

chic&basic hotels

chic&basic hotels is a disruptive chain from Spain that redefines the hotel experience, offering unique stays that combine comfort, art, fashion, music and design.

On its 20th anniversary, it reaffirms its creative and innovative approach. The challenge was to transfer its essence to the digital environment, maintaining its irreverent character and user-centered aesthetic design.

Optimizing user experience and management

At eMascaró we develop an advanced digital platform to optimize the user experience and improve management. Our solution includes agile and personalized management with the CMS Vento®, which allows efficient administration aligned with the brand's aesthetics.

In addition, we implement SEO improvements to achieve optimal indexing in search engines and generate strategic content. With dynamic Quick Search and advanced hotel listings, we facilitate access to searches and reservations, while offering attractive information to improve conversion.

Omnichannel strategy and campaign personalization

Our platform also includes a landing page, offers and destinations manager, allowing the creation of personalized campaigns and highlighting the unique values of each hotel. With a responsive design and an omnichannel approach, we guarantee functionality on all devices, covering all stages of the customer journey, from inspiration to loyalty, to maximize the acquisition of organic traffic and direct sales.

The digital success of chic&basic

With the help of eMascaró, chic&basic has a unique website that combines technological innovation with avant-garde design. This platform transmits the brand's #Cooltura essence, enhances interaction with users and improves sales through the direct channel.

In addition, it optimizes SEO traffic capture, improves user experience, facilitates project management and maximizes direct sales through the website, thus effectively consolidating its digital presence.

About eMascaró:

With more than 20 years leading the digital transformation in the leisure sector, eMascaró, under the leadership of Toni Mascaró, creates exclusive digital projects that combine strategy, creativity and technology. We are committed to designing WOW experiences that connect with users and transform brands.

#IdeasMadeWOW #ChicAndBasic #DigitalTransformation #eMascaró

More work to discover

Transforming #Coolture into unique digital experiences. Original, daring and unique, these are chic&basic hotels.

Ciudad Patricia

Strategy, creativity, storytelling and 3D maps development with a WOW effect

Isabella's Group

A WOW digital project to bring together 11 restaurants and 2 hotels into an authentic digital experience that stands out for its meticulous craftsmanship and eclectic personality.

Scalability, creativity, and design in a digital project with a decisively segmented WOW effect tailored to the client's needs.

Segmentation, design, and creative architecture that attracts and captivates participants.

Strategy and creativity for a leading global investment group.

Calipolis Hotel

Creativity, design, and digital resources are key for an excellent customer experience.

Positioning and renewed image for the new online citizen participation platform.

Creativity and segmentation in its purest form.

Innovation, technology and user experience in its new digital project, with a contemporary, dynamic and very powerful image.

Cambrils Park Resort

A commitment to differentiation through digitalization and user experience

Unlimited creativity in the new eCommerce of exclusive gins.

With a corporate, elegant and minimalistic look, Amcham appears on the digital scene. Here, photographic content is vital and we take care of it to attract new members and spread the brand's events agenda.

Luxury website for a luxury resort. And for the most avid fans, we designed an interactive map of the course with descriptions and photographs of each hole.

Science and technology combined in a minimalist and practical design for this research center of rare degenerative diseases of the nervous system. You can see in which stage each clinical study is and access the information of each case.

Barcelona Global

Customized, designed and tailor-made. A visual proposal in which there are almost no photographs. Can you imagine? It includes web, intranet and an App so that members can interact.

Park Piolets Hotel & Spa

You can smell the mountain air and feel the warmth of the hotel on the web. And for a WOW experience, access the images of the ski slopes in real time.

Valentín Hotels

A unique digital experience to unify brand strategy with personalized design and custom development for this chain of 13 exclusive hotels in Spain, Mexico and Cuba.

An exclusive digital project that, after 7 years, continues to grow and evolve at eMascaró with the goal of expressing and positioning the values of the brand, as well as optimizing the conversion systems of the different hotels of the group.

Dreamplace Hotels & Resorts

Minimalist, intuitive and attractive. On this website we use 4 colors and custom icons to segment the audience: couples, families, urban and relax. Discover it!

Fundación Vicente Ferrer

A digital consulting and design project for a foundation that has been helping and transforming the lives of different communities in India for 50 years.

Museu de la Cera

Here the keys are the user experience and storytelling. The Wow effect you'll find it in an animated option that allows you to stroll through the museum and discover its most precious secrets.

Reial Cercle Artístic

More than a century of Barcelona history, expressed through an exquisite and modern look on the new web.

Atzavara Hotel & Spa

A day of joy in Atzavara without leaving the hotel. Let yourself be guided by the interactive map and be surprised with every corner. Dynamic, agile and refreshing like the Mediterranean Sea. A project that reflects the essence of this luxury hotel.

100 years of great pleasure! JCA bets on a global digital transformation. The result, an intuitive user experience, new image and an international CSS Design Awards prize.

Petunia Hotel Ibiza

An interactive dream paradise from Ibiza. The website has an option which we have called "Petunia moments" where the guest discovers all the experiences available to enjoy, without leaving the hotel.

A time-travel journey to explore one of Barcelona's legendary restaurants. We bet on an unparalleled interactive design and a visual proposal that invites pleasure. Discover it!

Modern, visual and interactive. Sateliot's website captivates with stunning visuals and allows for segmenting the audience with personalized landings.

FGC's design is as WOW as skiing. It is also practical. It integrates our multi-language Vento® CMS and an open data connection of all snow and climate reports from each station in real time.

World Trade Center Barcelona

"We take care" is the slogan that has guided the digital transformation of the brand and positions it as the reference center of the business and real estate sector.

Gran View Apartments

A globally designed experience from scratch, to captivate business travelers and luxury lovers arriving in Madrid.

We reflect the philosophy of the brand and its international presence, in an intuitive web with an attractive design for users and stakeholders.

A personalized experience with cheerful tones that evoke youth and freshness. The website integrates a catalog that allows the user to create their own color palette, customize it, and share it.

Its great appeal is the integration of the PIM system into the catalog management software. Thus, the web is connected in real time with the catalog provider. Wow!

Browsing the web is as enjoyable as staying in a hotel, because being bored is not an option.

Camiral Golf & Wellness

We present you the elegance of golf in an all-inclusive, an exclusive and personalized digital experience.

Modern, professional and solid, that's the new brand image we have created for Meridia, which is reflected in a spectacular 360 digital project.

BCCC Barcelona Clinical Coordinating Center

Brand identity, design and storytelling that make up the various business units

Mediterranean Sports Village

A complete transformation into a powerful brand and an attractive digital project that astonishes visitors.

Sirenis Hotels & Resorts

Custom design for the international hotel chain, which takes a great leap in its entire corporate image, with a fresh image and an architecture scalable to its growth needs.

Barcelona Health Hub

A digital project of visual power with a WOW effect for the digital health innovation hub

Only YOU Hotels

An internationally recognized, multi-hotel, creative, innovative, and user-friendly digital project that accompanies the user throughout the customer journey.

Grans Hotels de Catalunya

Increased usability in a powerful digital project that surprises with its versatility and design.

Eixample Clínic

The original digital project that helps future students discover their passion to start studying and join the workforce, unfolds the values of the school and offers a WOW customer journey.

A WOW project with personality and elegance for all its hotels.

Cayo Levantado Resort

A WOW digital experience to immerse yourself in the luxury and holistic well-being of the island of Samaná, in the Dominican Republic.

chic&basic