Cambrils Park Resort
A commitment to differentiation through digitalization and user experience.
Cambrils Park Resort
eMascaró designed and produced four digital projects that combine innovation, creativity and strategy, focused 100% on the user experience, combining leisure, destination, accommodation experiences and sport.
Design and Art Direction
eMascaró has conceptualized the initial microspot of the Home besides a photo shooting ad hoc for the new website, in addition to coloring old photos related to the restaurant. The goal?: To modernize and make more attractive the image of this emblematic restaurant, while maintaining its legacy and importance in the Barcelona gastronomic panorama. The result?: A nostalgic journey from the past to the present that covers almost two centuries of life in the city of Barcelona and causes a WOW effect on the visitor.
Digitalización como propuesta de valor
After 25 years of history, the Cambrils Park group has been growing and evolving, adapting to the trends and needs of the market where digitalization has been its value proposition both in the relationship with its clients and in its internal processes.
eMascaró carried out a new digital strategy to improve the brand's online reputation, increase traffic to the website and thus increase the possibilities of direct sales. We worked on the SEO positioning of the brands, usability, adaptation to mobile devices, and integrations of the booking engine and the VENTO content manager.
Mapas interactivos 3D y vistas 360º
As a novelty, an interactive map was incorporated so that the user could learn about the entire complex and the services offered, with a 3D map and a 360º view where they can see the spaces up close and in detail, before making the purchase.