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5G Barcelona
Segmentation, design, and creative architecture that attracts and captivates participants.
5G Barcelona
5G Barcelona is a public-private initiative working to transform the metropolitan area of Barcelona into an open and neutral urban laboratory for the validation and adoption of 5G technologies and applications in a real environment. The project is driven by the Government of Catalonia, the Barcelona City Council, Mobile World Capital Barcelona, i2CAT, CTTC, Atos, and the UPC.
Segmentation strategy
The objective of the digital project is to communicate the projects and the benefits that potential participants of 5G Barcelona can obtain. These participants can include public administrations, large companies, telecommunications operators, SMEs, and startups.
Web design and architecture
The architecture was custom-made for the project, featuring 5 distinct sections visible from the outset. The number 5 is key. Throughout the entire digital project, the number is referenced, and call-to-action buttons remain visible. Through various creative graphic resources, they facilitate navigation and direct the user to the capture forms.
Integrations
We have integrated an animated map showcasing the various LABS in the city of Barcelona. Contact forms and a newsletter providing regular updates to all users have also been integrated. Once again, eMascaró has successfully conceptualized the idea into a powerful and attractive design.