Books

Lean Startup Method

"The Lean Startup" is a book written by Eric Ries that presents an innovative approach to creating and launching new products and businesses successfully.

"El Método Lean Startup" es un libro escrito por Eric Ries que presenta un enfoque innovador para crear y lanzar nuevos productos y empresas con éxito. Ries argumenta que la mayoría de los emprendedores fallan porque tratan de construir productos o soluciones perfectas antes de comprender realmente las necesidades y deseos de sus clientes potenciales. En cambio, propone un enfoque iterativo y basado en experimentos conocido como "El Método Lean Startup". Este enfoque permite a los emprendedores validar rápidamente sus ideas y ajustarlas en función de la retroalimentación de los clientes, ahorrando tiempo y recursos en el proceso. En resumen, "El Método Lean Startup" es un libro práctico y accesible que ofrece un enfoque efectivo para crear y lanzar nuevos productos y empresas con una mayor probabilidad de éxito.

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