eMascaró organizes the WOW conferences at HIP 2024

As part of HIP 2024, eMascaró organizes the WOW SESSIONS that bring together top representatives from Hospitality, Gastronomy, and MICE Destinations on February 20th and 21st

For 3 days, over 45,000 entrepreneurs and executives will attend HIP to discover the latest solutions, products, and concepts alongside leaders and over 650 exhibiting firms across 4 pavilions.

HIP 2024 becomes a must-attend event for any hospitality professional looking to take their business to new heights.

As a collaborator of HIP 2024, we invite you to HIP - Horeca Professional Expo, the largest innovation event for the hospitality industry, taking place from February 19th to 21st at IFEMA Madrid.

AGENDA

February 20th, from 10:30 to 11:15 AM. Main Auditorium Caixabank

The VIP Room – WOW Luxury Experiences

Discover the secrets behind the most exclusive hotel projects in our roundtable 'WOW Luxury Experiences'. We bring together four prominent executives from luxury hotels to share their visions and strategies that define excellence in hospitality. Join us in this intimate conversation to explore how innovation, design, and exceptional service come together to create unforgettable experiences in the luxury sector.

Speakers:

Friedrich von Schönburg, Managing Director of Rosewood Villa Magna
Alejandro Bernabé, Regional Vice President and General Manager, Four Seasons Hotels and Resorts
Jordi Caralt, General Manager of Gran Hotel Inglés
Nayra Gonzalez, General Manager, BLESS Hotel Madrid
Moderator: Toni Mascaró, CEO of eMascaró

February 21st, from 10:30 AM to 2:00 PM. The Forum by Mapfre

SUMMIT HOTEL TRENDS

Reimagining Leisure: WOW Experiences through Leadership and Transformation

During this session, we will reimagine the HORECA and Leisure sector, inspired by key leaders in the hospitality, gastronomy, and MICE destination sectors.

We have organized a summit featuring a selection of WOW projects that stand out for their creativity, innovation, and excellence throughout the customer experience:

10:30 to 11:30 AM WOW Hospitality

In the WOW Hospitality roundtable, we will gather industry visionaries to motivate young entrepreneurs and professionals in the sector and explore the latest trends in hospitality. We will discover innovative concepts that are reshaping the industry landscape, from sustainable practices and cutting-edge technology integration to personalized services that leave a lasting impression.

Speakers:

Alfonso Pérez Liñán, Corporate Sales and Marketing Senior Director of Only You Hotels
Janine Rauen, Sales & Marketing Director of Puro Group
Fernando Rodriguez Arranz, Managing Director & Founder Partner of SmartRental Group
Moderator: Toni Mascaró, CEO of eMascaró

11:30 AM to 12:00 PM How to create unique experiences around a cup of coffee

Alongside Nespresso Professional, we will discuss how we can create unique and differentiated experiences around a cup of coffee.

Speakers:

Damián Seijas, Nespresso Coffee Ambassador
Raul Palomo, General Manager of UMusic Hotels
Toño Pérez, chef with three Michelin Stars (Restaurant Atrio).
Presenter:

Toni Mascaró, CEO of eMascaró

12:00 to 12:45 PM WOW Gastronomy

In WOW Gastronomy, we will gather representatives of establishments that are changing the paradigm of customer experience in the sector, focusing on creativity, innovation, and talent to go beyond service.

Speakers:

Oriol Castro, Chef Owner of Disfrutar Restaurant
Angel Velasco, Manager of Torrons Vicens
Martina Puigvert, Chef of Les Cols Restaurant
Moderator: Sira Puig, Director of Tourism of Sitges

12:45 to 1:15 PM Success in Hospitality, what nobody tells us

Merlin Gessen, director of Neurofood, will offer the conference "Success in Hospitality, what nobody tells us", which will lead us to discover the secrets that have transformed how we understand the customer experience, based on one of the most powerful and innovative tools of today, applied Neurogastronomy.

Keynote speaker: Merlin Gessen, director of Neurogastronomia aplicada
Presenter: Toni Mascaró, CEO of eMascaró

1:15 to 2:00 PM WOW MICE Destinations

Finally, in WOW MICE Destinations, we will bring together key professionals, event organizers, and brands to learn firsthand how services have transformed after the pandemic and the emergence of disruptive technologies.

Speakers:

Aleix Pratdepadua, Director of Mirador Torre Glòries
Sergi Sagàs, CIO of Hyperreal.io
Aicard Guinovart, United Kingdom and Ireland Officer, America's CUP / Catalan Tourism Agency
Juan Enrique Suarez del Real Tostado, tourism director of the State of Nayarit, Mexico.
Moderator: Dr. Enric Lopez C., Researcher-Lecturer CETT UB

We will share success stories, debate ideas, inspirations, and resources to reimagine and transform the Leisure world into a more attractive sector for talent and entrepreneurship.

Be part of this conversation that is shaping the future of Leisure, where strategy, creativity, innovation, and talent come together in an exceptional customer experience.

Collaboration Agreement between HIP and eMascaró

Thanks to the collaboration agreement between eMascaró and HIP 2024, we offer you a PREMIUM VIP PASS INVITATION WITH A 50% DISCOUNT. To avail, enter the code EE5C7 here, and select the desired pass. Click continue and enter your details to complete the registration.